Cookie Policy
Last updated: June 2025
This Cookie Policy explains how MeedowLineGroup, located in Thornlands ("we", "us", or "our"), uses cookies and similar tracking technologies on our website. By continuing to browse or use our website, you acknowledge that you have read and understood this policy. For information about how we handle your personal data, please refer to our Privacy Policy or contact us at info@meedowlinegroup.com.
1. What Are Cookies?
Cookies are small text files that are placed on your device (computer, smartphone, tablet, or other internet-enabled device) when you visit a website. They are widely used to make websites work more efficiently, to provide a better and more personalised browsing experience, and to provide information to the owners of the site.
Cookies are created by the web server and sent to your browser, where they are stored for a defined period of time. Each time you revisit the website, your browser sends the cookie back to the server, allowing the website to recognise your device and remember certain information about your preferences or past actions.
In addition to traditional cookies, we may also use similar tracking technologies such as:
- Web beacons (pixel tags): Tiny invisible images embedded in web pages or emails that track whether a page or email has been opened.
- Local storage objects: Similar to cookies but stored directly on your device's browser storage, allowing more data to be saved.
- Session storage: Temporary data storage that is cleared when you close your browser session.
- Fingerprinting: A technique that collects information about your device's settings and configuration to create a unique identifier.
Throughout this Cookie Policy, references to "cookies" include all of the above technologies unless otherwise specified.
2. Why Do We Use Cookies?
MeedowLineGroup uses cookies for a variety of reasons, including to:
- Ensure our website functions correctly and securely.
- Remember your preferences and settings between visits.
- Keep you signed in to your account, if applicable.
- Understand how visitors interact with our website so we can improve it.
- Deliver relevant advertising and promotional content tailored to your interests.
- Measure the effectiveness of our marketing campaigns and promotions.
- Comply with legal and regulatory obligations, including responsible gaming requirements.
- Protect our website and users from fraud, abuse, and security threats.
3. Types of Cookies We Use
We categorise the cookies we use into the following types, based on their purpose and duration:
3.1 By Duration
- Session Cookies: These are temporary cookies that are deleted from your device as soon as you close your browser. They are used to maintain your session while you navigate our website and are essential for many core website functions.
- Persistent Cookies: These remain on your device for a set period of time (specified in the cookie) or until you manually delete them. They are used to remember your preferences and recognise you on return visits.
3.2 By Origin
- First-Party Cookies: These are set directly by MeedowLineGroup and are only readable by us.
- Third-Party Cookies: These are set by third-party services that we integrate into our website, such as analytics providers, advertising networks, and security services. These third parties may also read these cookies on other websites that use their services.
3.3 By Purpose
3.3.1 Strictly Necessary / Essential Cookies
These cookies are essential for the operation of our website and cannot be switched off in our systems. They are usually set only in response to actions made by you, such as setting your privacy preferences, logging in, filling in forms, or accessing secure areas of the website. Without these cookies, certain parts of the website cannot function properly. You may set your browser to block or alert you about these cookies, but some parts of the website will not work as a result. These cookies do not store any personally identifiable information.
| Cookie Name | Provider | Purpose | Duration | Type |
|---|---|---|---|---|
| __cf_bm | Cloudflare | Used to distinguish between humans and bots. This cookie supports Cloudflare Bot Management. | 30 minutes | First-Party / Third-Party |
| cf_clearance | Cloudflare | Stores the proof of challenge passed by the visitor to prevent further security challenges. | 1 year | First-Party |
| __cflb | Cloudflare | Used for load balancing to distribute traffic across multiple servers, ensuring optimal performance and availability. | Session | First-Party |
| PHPSESSID | MeedowLineGroup | Preserves the user's session state across page requests, enabling logged-in functionality and form submissions. | Session | First-Party |
| cookieconsent_status | MeedowLineGroup | Stores the user's cookie consent preferences so the consent banner does not appear on every page visit. | 1 year | First-Party |
| XSRF-TOKEN | MeedowLineGroup | Helps prevent Cross-Site Request Forgery (CSRF) attacks by ensuring that requests are made from legitimate users. | Session | First-Party |
3.3.2 Performance / Analytics Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our website. They help us to understand which pages are the most and least popular and see how visitors move around the website. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site and will not be able to monitor its performance. These cookies require your consent before being activated.
| Cookie Name | Provider | Purpose | Duration | Type |
|---|---|---|---|---|
| _ga | Google Analytics | Registers a unique ID that is used to generate statistical data on how the visitor uses the website. | 2 years | First-Party |
| _ga_[ID] | Google Analytics (GA4) | Used by Google Analytics 4 to persist session state and distinguish unique users and sessions. | 2 years | First-Party |
| _gid | Google Analytics | Registers a unique ID that is used to generate statistical data on how the visitor uses the website. Expires after 24 hours. | 24 hours | First-Party |
| _gat | Google Analytics | Used to throttle request rate to limit the collection of data on high traffic sites. | 1 minute | First-Party |
| _gac_[ID] | Google Analytics / Google Ads | Contains campaign-related information for the user. If you have linked your Google Analytics and Google Ads accounts, Google Ads website conversion tags will read this cookie. | 90 days | First-Party |
| _clck | Microsoft Clarity | Persists the Clarity User ID and preferences, unique to that site is attributed to the same user ID. | 1 year | First-Party |
| _clsk | Microsoft Clarity | Connects multiple page views by a user into a single Clarity session recording. | 1 day | First-Party |
3.3.3 Functional / Preference Cookies
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies, some or all of these services may not function properly. These cookies require your consent.
| Cookie Name | Provider | Purpose | Duration | Type |
|---|---|---|---|---|
| lang | MeedowLineGroup | Remembers the user's preferred language setting for future visits. | Session | First-Party |
| currency | MeedowLineGroup | Remembers the user's preferred currency for displaying prices and booking information. | 1 year | First-Party |
| timezone | MeedowLineGroup | Stores the user's time zone to display correct local times for events, check-in times, and casino promotions. | 1 year | First-Party |
3.3.4 Marketing / Targeting Cookies
These cookies are set through our website by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant advertisements on other websites. They do not directly store personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising. These cookies require your explicit consent before being activated.
| Cookie Name | Provider | Purpose | Duration | Type |
|---|---|---|---|---|
| _fbp | Meta (Facebook) Pixel | Used by Meta to deliver a series of advertisement products such as real-time bidding from third-party advertisers and to track conversions from Facebook Ads. | 3 months | Third-Party |
| fr | Meta (Facebook) | Used by Facebook to deliver, measure, and improve the relevancy of ads, with a unique browser and user ID. | 3 months | Third-Party |
| _gcl_au | Google Ads / Tag Manager | Used by Google AdSense for experimenting with advertisement efficiency across websites using their services and for conversion tracking. | 3 months | First-Party |
| IDE | Google DoubleClick | Used by Google DoubleClick to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an advertisement. | 1 year | Third-Party |
| ads/ga-audiences | Google Ads | Used by Google AdWords to re-engage visitors that are likely to convert to customers based on the visitor's online behaviour across websites. | Session | Third-Party |
| tt_webid_v2 | TikTok Pixel | Used by TikTok to track user behaviour and deliver targeted advertising on the TikTok platform based on visits to our website. | 1 year | Third-Party |
| _pin_unauth | Pinterest Tag | Used by Pinterest to track the usage of services and to show personalised ads to website visitors on Pinterest. | 1 year | Third-Party |
| MUID | Microsoft / Bing Ads | Used widely by Microsoft as a unique user ID. The cookie enables user tracking by synchronising the ID across many Microsoft domains. | 1 year | Third-Party |
4. Cloudflare and Security Technologies
Our website uses services provided by Cloudflare, Inc., a global content delivery network and cybersecurity company. Cloudflare helps us protect our website against distributed denial-of-service (DDoS) attacks, malicious bots, and other security threats, and also improves the speed and reliability of our website for all visitors.
As part of its service, Cloudflare places cookies on your device to distinguish between legitimate human users and automated bot traffic. The information collected by Cloudflare cookies may be transferred to and stored on servers outside your country of residence.
For more information on how Cloudflare processes data and uses cookies, please visit the Cloudflare Privacy Policy.
5. Google Analytics and Google Services
Our website uses Google Analytics, a web analytics service provided by Google LLC ("Google"). Google Analytics uses cookies to help us analyse how visitors use our website, compile reports on website activity for us, and provide other services relating to website activity and internet usage. The information generated by the cookie about your use of our website (including your IP address) will typically be transmitted to and stored by Google on servers in the United States.
We have enabled IP anonymisation (also known as IP masking) on our website, which means that Google will truncate your IP address within member states of the European Union or other parties to the Agreement on the European Economic Area before transmitting it to the United States. Only in exceptional cases will the full IP address be sent to a Google server in the United States and truncated there.
We may also use Google Ads (formerly Google AdWords), Google Tag Manager, and Google DoubleClick advertising services to measure the performance of our marketing campaigns and to serve targeted advertisements.
You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on. For more information about how Google uses data, please visit Google's Privacy Policy.
6. Marketing Pixels and Third-Party Advertising
We use marketing pixels — small pieces of invisible code embedded on our website pages — from various third-party advertising platforms to measure the effectiveness of our campaigns and to deliver targeted advertisements to users who have visited our website.
The following third-party marketing services may place cookies or pixels on our website:
- Meta (Facebook) Pixel: Tracks conversions from Facebook Ads, optimises ads, builds targeted audiences for future ads, and remarketing. See Meta's Privacy Policy.
- Google Ads Conversion Tracking: Measures the actions taken on our website after clicking a Google advertisement. See Google's Privacy Policy.
- TikTok Pixel: Tracks user activity on our website to enable TikTok advertising and remarketing capabilities. See TikTok's Privacy Policy.
- Pinterest Tag: Tracks conversions and enables targeting and retargeting of Pinterest users. See Pinterest's Privacy Policy.
- Microsoft / Bing Ads UET Tag: Tracks conversions and enables remarketing through Microsoft Advertising. See Microsoft's Privacy Policy.
Please note that these third parties have their own privacy and cookie policies and we do not accept any responsibility or liability for their policies or practices. We encourage you to read their respective policies before interacting with their services.
7. Your Cookie Consent
When you first visit our website, you will be presented with a cookie consent banner that allows you to accept or decline the use of non-essential cookies. By clicking "Accept All Cookies", you consent to our use of all cookies described in this Cookie Policy. By clicking "Reject Non-Essential Cookies" or adjusting your preferences, only strictly necessary cookies will be placed on your device.
Your consent is recorded and stored so that we do not ask you again during the same browser session or for a period of up to 12 months. After this period, we will ask for your consent again.
Please note that consent to marketing and analytics cookies is optional and will not affect your ability to access and use the core features of our website. However, declining certain cookies may limit the personalisation of your experience and the functionality of some features.
If you are under the legal age of majority in your jurisdiction, or if you are accessing our website from a jurisdiction where online gambling is restricted or prohibited, you should not be using this website and no consent can be given by you for marketing cookies relating to gambling promotions.
8. Managing and Controlling Cookies
You have several options to manage, control, and delete cookies. Please note that if you choose to restrict or block cookies, this may impact your experience on our website and some features may not work as intended.
8.1 Cookie Preference Centre
You can manage your cookie preferences at any time by accessing our Cookie Preference Centre, which can be found via the "Cookie Settings" link in the footer of our website. This tool allows you to selectively enable or disable different categories of cookies.
8.2 Browser Settings
Most web browsers automatically accept cookies, but you can modify your browser settings to decline cookies if you prefer. The method for doing so varies by browser. Please refer to the help documentation for your specific browser:
8.3 Opt-Out Tools Provided by Third Parties
Many of our third-party partners provide their own opt-out mechanisms for their cookies and advertising technologies:
- Google: Google Ads Settings | Google Analytics Opt-Out
- Meta (Facebook): Facebook Ad Preferences
- TikTok: TikTok Privacy Policy and Opt-Out
- Microsoft Advertising: Microsoft Ad Settings
- Network Advertising Initiative (NAI): NAI Opt-Out Tool
- Digital Advertising Alliance (DAA): DAA Opt-Out Tool
- European Interactive Digital Advertising Alliance (EDAA): Your Online Choices
8.4 Do Not Track (DNT)
Some browsers include a "Do Not Track" (DNT) feature that signals to websites that you do not want your online activity to be tracked. At this time, there is no universally accepted standard for how websites should respond to DNT signals. Our website does not currently respond to DNT signals, but we provide you with alternative methods to control your cookie preferences as described above.
8.5 Mobile Device Settings
If you access our website via a mobile device, you may also be able to control interest-based advertising through your device's settings:
- iOS: Settings > Privacy & Security > Tracking
- Android: Settings > Google > Ads > Opt out of Ads Personalisation
9. Cookies and Responsible Gambling
As a hotel-casino operator, MeedowLineGroup takes responsible gambling seriously. Certain cookies and technical tools may be used to support our responsible gambling obligations, including:
- Remembering your self-exclusion preferences or cooling-off period selections to prevent access to gambling features.
- Maintaining session time limits and deposit limits that you have set on your account.
- Ensuring that age verification processes are properly recorded and maintained during your session.
- Enabling compliance monitoring to detect unusual patterns of play and support our duty of care obligations.
These responsible gambling cookies are considered strictly necessary for the operation of our licensed gambling services and cannot be disabled without affecting your ability to safely use our gaming facilities.
10. Data Transfers and International Processing
Some of the cookies described in this policy involve the transfer of data to third-party service providers located outside of Australia, including in the United States and other countries. By using our website and accepting these cookies, you acknowledge that your data may be transferred to and processed in these countries, which may have different data protection laws to those in Australia.
We ensure that appropriate safeguards are in place where required by applicable